World-series winning professional creative with proven success in coordinating marketing initiatives by utilizing the appropriate platforms/media to establish brands to stand out in the marketplace and enhance consumer interest.
Manages high performing teams to exceed standards, collaborate with stakeholders, and deliver a diversity of design and branding projects on time and on budget. Thrives in fast paced environments and meeting tight deadlines, possesses excellent time management skills for managing multiple projects. Results oriented, proactive, implement strategic initiatives to support key business objectives.
PROFESSIONAL EXPERIENCE
DIGITAL DESIGN CONSULTANT • THE WASHINGTON POST • 2021• Create digital/print ads and virtual programming slates for the Washington Post under deadlines of less than 2-5 hours, while adhering to strict brand guidelines
DESIGN/SOCIAL MEDIA CONSULTANT • AFSCME 2020 ELECTION
• Graphic design for multiple platforms, creating multiple ads for smaller target races, and pinch hitting on email, logos, or social media graphics as needed.
• Developing weekly metrics reports on ad effectiveness.
• Analyzing social media comments, reactions and creating summaries where relevant to include with reports.
SENIOR DESIGN MANAGER WASHINGTON NATIONALS 2015–2020
• Managed junior designers and interns and outside agencies and freelancers
• Collaborated with corporate sponsors and partners on creative materials both digitally and in print, managed junior designers and interns.
• Oversaw designs for 3D objects, such as our Natmobile, as well as other vehicle assets featured in the World Series Parade.
• Worked with both outside agencies and internal teams to create a new visual identity for the 2016-2020 seasons.
• Conceptualized and executed promotional items (including merchandise options such as hats, shirts, bags) and giveaways, while maintaining both in-house and sponsorship brand guidelines.
• Designed large-scale marketing campaigns, both for print and digital, also created graphics used in both local and national broadcasts, including scoreboard features.
• Conceptualized and designed items such as scorecards, media guides, calendars,tickets, banners, directional signage, scrims and other large-scale graphics.
• Supported ongoing ticket sales promotions and initiatives with email graphics, fliers and direct mail materials.
CREATIVE DIRECTOR START-UP FOOD/BEVERAGE GROUP URBAN PANTRY 2014–2015
• Responsible for branding the parent company and subsidiaries of a hospitality start-up
• Created content/designed/managed and grew a subscriber list for in-house newsletter (25% open rate), also branded multiple substrates including: menus, tote bags, packaging, outdoor signage, product labels.
• Oversaw all production of print materials, assisted in evaluation of new retail products, and advised owner on fit/customer appeal.
• Managed marketing/advertising for Urban Pantry; established and maintained relationships with local media placing six earned media articles and owner interviews in less than one year.
• Established outside retail partnerships with local small businesses to place products with Urban Pantry.
• Worked with owner and other senior staff to identify and interview candidates for managerial positions and website development.
FREELANCE DESIGN 2011–2013
• Consulted with a diverse group of companies and individuals ranging from large non-profits to small upscale food companies, created logos, brands, invitations, mailers and web graphics.
GRAPHIC DESIGNER -AMERICAN FEDERATION OF STATE, COUNTY AND MUNICIPAL EMPLOYEES (AFSCME) 2004–2011
• Directed photo shoots, including at the U.S. Capitol, for internal photo resource library.
• Aided in the design and implementation of AFSCME’s new, system-wide logo and brand. Grew the project load from 600 a year to over 1000.
• Worked with multiple local and state chapters to modify their logos to conform to the new branding look/feel.
• Produced signage and graphics for five international conventions and was responsible for design and production of a four page daily newspaper with a circulation of more than 4,000
SUMMARY OF QUALIFICATIONS
Resourceful, creative, and relationship building professional, can successfully take complex design projects from concept to completion. Desire to add value utilizing skills and expertise in such areas as branding, digital media, customer relations, and outreach activities.
• Manage brand initiatives, activities, events • Develop promotional & ad campaigns • Coordinate branding/marketing collateral • Effectively communicate with stakeholders • Meet internal/external stakeholder needs • Provide customer support & resolutions • Cultivate a positive work environment • Innovative marketing/branding strategies • Team building/management • Social media management • Content creation • Adobe Suite • Microsoft • Hootsuite • MailChimp
EDUCATION
Bachelor of Fine Arts–Corcoran College of Art and Design; George Washington University/2004